Event catering contributes to the overall impression that a delegate will have of your brand. Get it right and your event will be remembered for all the right reasons. Get it wrong and you risk your reputation being damaged.
Here at 99 City Road, our food offering is taken care of by award winning contract caterers, Elior UK. Part of their ethos is to source ingredients from the surrounding areas and to buy locally wherever possible.
Our head chef, Simon Hall, has autonomy to create his own quarterly catering menus, taking advantage of seasonal ingredients and following culinary trends.
He explains why this is so important to the overall quality of the dishes he serves:
“For me, working with seasonal and locally sourced ingredients makes a dramatic difference to the taste and look of a dish. We are lucky enough in the UK to grow amazing produce and rear top quality meat and it’s only right that we should use these ingredients to their full potential.
“Our menu is inspired by the multicultural surroundings of Shoreditch. You will find flavours from Spain, Italy, India and China amongst others on our hot fork buffet menus but I still use locally sourced ingredients wherever possible.
“For me, it’s not just about being sustainable and reducing food miles, it’s as much about supporting local businesses and the British economy.
“Some of my favourite suppliers are from London and the South East. Allison Risebro was one of the ﬁrst companies to be awarded Higher BRC Accreditation to Global Standard Food Issue 4, and remain Wandsworth Borough Food Team and Environmental Services only 5 star accredited company in the market, and as founder member of ‘Local to London’ they are committed to promoting regional food across London and the South East of England. We are proud to source our Red Tractor accredited fruit and vegetables produce from Allison Risebro.
“We also source our Red Tractor meat and poultry frrm Nigel Fredericks in North-west London, one of the UK’s finest suppliers of meat, poultry and game. We’ve also started sourcing our beverages locally and we now serve craft beer from the Meantime Brewing Company located just a few miles away, near Greenwich.”
With British Food Fortnight ending on 2nd October, why not challenge yourself to look closer to home for your key ingredients and support local businesses at the same time.