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Hybrid Events: An opportunity to set a new standard

July 9, 2020

Hybrid Events

Here at 99 City Road Conference Centre, we are working hard to help our clients to re-book their planned events. We are also assisting them to begin organising new events through a hybrid event model that combines physical and virtual elements.

We’ve been hosting hybrid events here for many years, working with clients to livestream their events and create interactive elements for remote audiences. We envisage that hybrid events will become more prominent in the months ahead as we take our first steps into hosting live events again.

It’s easy to see why hybrid events are so popular. Some key benefits include:

  • Improved Reach – with social distancing in place, physical audience sizes are going to be reduced but that’s no reason for delegates to miss out. It’s particularly helpful if your stakeholders are based around the world as it means a reduction in travel expenses and time away from work.
  • More Cost Effective – with fewer people in a conference centre and a wider remote audience you can keep your budget down and only need to cater for those who are physically at your event. You’ll also benefit from the professional set up and high-quality sound and visuals of a smaller venue while reaching a huge audience.
  • Immersive Experience – hybrid events can still offer remote delegates an immersive experience with the opportunity to send in feedback, comments or use a chat feature to create a discussion and networking opportunities. Sponsors can also have interactive branding on online platforms giving them additional exposure.
  • New marketing opportunities – if you’re hosting a sales-driven event then you could send out a pre-event package to all remote delegates with product samples to be enjoyed during the event. You can encourage remote social tagging to further elevate your event’s online reach and show off your creativity.

Unlike many other central London conference and event venues, we offer full AV and technical support both in the planning of your event and on the day itself. We can work with you to create a hybrid event that both engages and impresses your delegates whether they are in the conference centre or tuning in remotely.

We have engaged with a wide range of stakeholders to help shape our approach to the re-opening of our venue. Our ongoing survey is also providing us with a real insight into the thoughts and opinions of event professionals as to what the future of the events industry will have in store, in the short term at least.

Although virtual events will never have the same impact as an event held in person, the hybrid event model offers a solution where the future of social distancing and the global pandemic is uncertain. You can have confidence that we can deliver your hybrid event smoothly and efficiently. If you want to know more contact us on conference.centre@inmarsat.com.

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