The 99 City Road Blog

Image of Charlotte Reynolds Events Coordinator at 99 City Road

Carving Out A Career In Events

Tuesday, October 31, 2017

Our guest blogger today is 99 City Road’s events coordinator, Charlotte Reynolds. Here, she explains how to take that first step into the industry and what her top tips are for carving out a career in events.

The ‘Events Manager’ job title has increased in popularity over the last few years, but unlike many other professions, there’s no set route or a standard path of progression in events, it’s down to the individual to find opportunities and build their career from there. Degrees aren’t mandatory; it’s about a good attitude and a strong work ethic. Our team of events managers here at 99 City Road Conference Centre have come from a diverse range of backgrounds, but one thing we all agree on is that to work in events, you need excellent organisation skills, strong communication and people skills and a creative approach to problem solving.

So if you’re considering events as your future career here are our top five tips to break into the industry:


Interning or securing work experience within the industry can provide a first-hand glance behind the scenes and invaluable experience of what really goes into planning and managing an event. Get in touch with organisers and try to work on a few different types of events. This will also look great on your CV and show future employers you’re committed to working in the industry.


Network as much as possible. The more you network and connect with your peers, the more you will hear about these exciting new internships and event related jobs. There are also a number of online communities where you can connect with planners around the world as well as in your area. LinkedIn is a great resource for this, in particular the Event Planning and Event Management Group which has over 250k members and lots of fantastic discussion around events and industry developments.


Keeping yourself informed of trends and breakthroughs in the industry will be an impressive skill for when you land an interview. You can learn a lot about the industry through formal education and certifications, but staying up to date on recent developments is a skill we all must work at on a regular basis. Event Manager Blog is a good start.

Show Willing

Events management can be perceived as quite a glamorous profession but a lot of hard work goes on behind the scenes to ensure events run seamlessly for guests. This involves early starts, late nights and some tasks which may seem a bit boring to begin with. If you want a successful career in events, be prepared to roll up your sleeves and get involved in any task that comes your way!

Invest in comfy shoes!

Events management is an incredibly fun and rewarding career choice but it can also be incredibly hectic. Take it from experience; high heels are a definite no-no. To ensure the smooth running of an event, a lot of running round is required and one thing the 99 City Road team has in common … flat shoes!

Charlotte achieved a triple grade distinction merit in Hospitality and Event Management from Canterbury College. Upon completion of the course she set about gaining as much work experience as possible in the London events scene and networking with other event professionals. Charlotte joined the team at 99 City Road in 2016 as event assistant and administrator and has since been promoted to events coordinator.

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